The course looks to what is entailed with social media, emergent social software platforms, and Enterprise 2.0. It examines how social media can be used as an important influencing tool, looking to both how different stakeholders can use ICT to influence organizations and opinion-builders as well as to the risk management needed in order to safely utilize this tool.
The course further looks to how organizations can utilize Enterprise 2.0 solutions to communicate, coordinate, and collaborate internally as well as externally and by doing so reach a different audience than with traditional media, and ultimately how this will transform communication, coordination, and collaboration internally as well as externally.
Finally the course covers critical reflection of what it means to be connected to any social network and how this can influence you today as well as tomorrow. After completion of course objectives the student will have the ability to critically analyze the risks and rewards involved with using social media, emergent
social software platforms, and Enterprise 2.0 personally as well as within an organization.