Department of Informatics

Lund University School of Economics and Management

Imad Bani-Hani

Research interest 

Organisations nowadays collect and analyse a variety of data (generated from internal and external sources) as a way of understanding and improving their business processes. Even though digitalisation provides new opportunities, the information overload produced becomes a challenge for organisations that are striving to become data driven. In the light of that, organisations are aiming at a wide use of analytics in day-to-day decision-making. Certain organisations have started to decentralise and democratise analytics by enabling a self-service environment as a way of engaging employees in data analytics with the minimum support of technical employees.

My research focus is in enabling and sustaining the self-service approach to business analytics as a way to democratise insight generation throughout the organisation.

Professional experience

During my career path I have held a variety of positions such as Information System Engineer for a consultancy company in Saudi Arabia and Oracle Business Intelligence Specialist for Eskadenia Software's in Jordan. These positions required a great amount of travelling and meeting people from all around the world, all with different backgrounds and ideologies within the software industry. 


M.Sc in Information System, Lund University, Sweden, 2009
B.Sc in Computer Information System, Al Zaytoonah University, Jordan, 2005


Bani Hani, I., Deniz, S., & Carlsson, S. (2017). Enabling Organizational Agility Through Self-Service Business Intelligence: the case of a digital marketplace. Paper presented at the The Pacific Asia Conference on Information Systems (PACIS) 2017.

Bani Hani, I., Tona, O., & Carlsson, S. A. (2017). From an Information Consumer to an In-formation Author: the Role of Self-Service Business Intelligence. Paper presented at the American Conference on Information Systems (AMCIS) 2017.

Bani-Hani, I., Tona, O., & Carlsson, S. (2018). From an information consumer to an information author: a new approach to business intelligence. Journal of Organizational Computing and Electronic Commerce, 28(2)

Bani-Hani, I., Pareigis, J., Tona, O., & Carlsson, S. (2018). A holistic view of value generation process in SSBI environment: a service dominant logic perspective. Journal of Decision Systems.


Imad Bani Hani
Doctoral student
Room: EC2-266

Imad Bani Hani